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UNIT
3
Planning a marketing strategy
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21
Use the following chart to make notes on the four Ps of one of your company’s products or
services. Then use your notes to give a short presentation of the product or service to the class.
Product
What are the important aspects of your product?
Why do people want to buy your product?
Price
What factors a≈ect your price?
Placement
When and where is your product available to
customers?
Promotion
List the ways in which you reach customers.
What are your contact points?
Martin is organizing a meeting to discuss the prices for the cable Internet package.
Put the following sentences in the correct order to complete the email.
a Could you have a look and let me know if there’s anything you’d like to add or change?
b As you probably know, we need to think about scheduling a meeting to discuss our pricing
strategy for our new cable Internet package.
c Hope you all had a nice weekend.
d Please let me know if you can attend by the end of the day.
e How about next Tuesday at 9 a.m.?
f I’m also attaching an outline of what I’d like to talk about.
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Hi team,
_____
1
_____
2
_____
3
_____
4
_____
5
_____
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Thanks for your help.
Regards,
Martin