Versión de HTML Básico
20
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UNIT
3
Planning a marketing strategy
Now listen again and complete the phrases from the presentation.
1 The ___________________ of our cable package are that you get …
2 We will be ___________________ customers through ads on …
3 Our product will then be immediately ___________________ to customers in …
4 We will ___________________ that customers will have …
5 We haven’t ___________________ a price yet …
6 Because our product is in the ________________ phase, our ________________ model should …
Which words in the box are used to talk about which P? Sort them into the correct category.
2
advertising
•
appearance
•
channels of distribution
•
discount
•
financing
•
list price
•
location
•
logistics
•
media
•
public relations
•
quality
•
service
Can you add any more
words to the categories?
Product
Price
Placement
Promotion
8
AUDIO
DID
YOU
KNOW
?
When people talk about the marketing mix, they often refer to the four Ps:
product, price, placement, and promotion. Some people use the term
place
instead of
placement
; both terms are just another way to refer to
distribution. Some people also talk about seven Ps and include
people
or
participants
,
processes
(takes service into account), and
physical evidence
(the appearance of your business).