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UNIT
2
Face to face with customers
19
Now follow the steps to prepare a short presentation on one of your company’s products or
services. Try to use the phrases above in your talk.
16
1 Welcome the audience
2 Introduce the subject and give a brief overview
3 Talk about the main product/service features
4 Explain the unique selling points (USPs)
5 Invite interest in the company
(products/services)
6 Give promotional information
7 Offer incentives to try a product
8 Finish the talk
9 Show follow-up
Steps for Winning Customers
with Your Presentations
a
I’d like to give you a short preview of my
presentation …
We’d like to introduce/show you our
latest …
b
I’ll be glad/pleased to send you … by next
Monday.
I’ll be in contact/touch with you in two
weeks.
I look forward to doing business with you.
c
We stand out from our competitors
because …
Our USPs are …
d
I’d like to welcome you to …
Thank you for coming today.
My name’s …
I work for … and I’m in charge of …
e
Please feel free to pick up a brochure/
leaflet/free sample.
We’ve got our promotional information and
samples available here.
f
I’d like to offer a special introductory
price/discount if you order today.
g
Our product range includes …
The special highlights are …
h
We’d be pleased/glad to have you as a new
customer.
We’d welcome the chance to do business
with your company.
i
I’d just like to sum up the main points of
today’s presentation …
Thank you for your kind attention.
Step 2
Look at the steps for giving an effective presentation. Match them to phrases (a–i) below.