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UNIT
3
Planning a marketing strategy
Martin and two members of his team are meeting to discuss pricing. Use the profiles in the
Partner Files to take part in the meeting. Try to use the phrases on page 14 for giving your
opinion and for agreeing or disagreeing.
Look at these terms used to talk about pricing. Can you add three more?
Now use the words to complete the sentences below.
‘Looking at the competition,
€
25/month seems to be the ____________________
1
. It’s what most
people are charging.’
‘We can sell the modems for
€
100 each. They only cost
€
20 in total to produce and distribute, so
we would have a healthy ____________________
2
of
€
80.’
‘
€
59.99 is a good _______________________________
______________
3
. We can suggest that stores
sell it for that much, but if they want to use it as a
loss leader and sell it for less, then that’s fine too.’
‘What I’m afraid of is an all-out _______________
______________
4
, when our company and the
competition are all fighting for the same customers.
We don’t want to cut our prices so low that we go
out of business.’
‘We need to establish our ____________________
5
.
When does the amount we’re earning cover our
costs?’
‘Luckily, we have low ____________________
6
.
Our rent is very low, and we got a great deal on
our office equipment.’
8
Partner A File 3, p. 62
Partner B File 9, p. 63
Partner C File 10, p. 63
PARTNER FILES
9
price war
overheads
going rate
recommended retail price
price
break-even point
profit margin
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€
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